| ISBN |
9780393249132 (hardcover)
0393249131 (hardcover)
|
| 청구기호 |
658.872 P237p |
| 형태사항 |
xiii, 336 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 301-323) and index.
|
| 내용 |
Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
|
| 주제 |
Internet marketing.
Strategic planning.
|
| QR CODE |
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